Bolder Thinking Blog

2019 Financial Services Trends: Mind, body and wallet

June 12th, 2019 | Lily Harder

Financial health is an important aspect of overall consumer health. Financial marketers are finding new and creative ways to tap into everyday emotions, connecting the dots between a consumer’s mind, body, and wallet. A combination of advanced health tracking capabilities and mental health awareness is changing the way consumers want to engage with their finances.

Unfortunately, debt and financial management is a major source of stress for the majority of the population. Because of this, Comperemedia expects to see more marketing strategies taking a holistic approach, blurring the lines between physical, mental and financial health.

Towards the end of 2018, Comperemedia released its annual marketing trends for key industries, including financial services. Those predictions include: Mind, Body, and Wallet, The New Reality of Rising Rates, B2B Above and Beyond, and The ‘Platformification’ of Financial Services. Learn more here.

Lily Harder

Lily Harder

Lily Harder is Vice President of Research at Comperemedia. She specializes in financial services, researching industry trends and competitive intelligence insights.