7 lessons from new credit card launches during the pandemic
Innovation thrives in a crisis.
Since the outset of the COVID-19 pandemic in the US, more than 40 new credit cards have been launched across a range of segments from both established players and new entrants. The pace of innovation looks set to continue and a look back at new card launches over the past 15 months provides the clues to how the credit card landscape will be reframed in the months ahead.
What are the emerging themes and innovations that will shape the future of credit card marketing?
- Test and learn
- Amplify digital
- Find your identity
- Engage creatively
- Plan forward
For more details on these – and more – emerging themes, including in-depth competitive marketing analysis, omnichannel brand examples, and strategic recommendations for what marketers should do next, watch the free video today!