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About:William Merchan

William Merchan
Profile
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief revenue officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

Posts by William Merchan :

  • Meal delivery companies are fueling Americans – and digital advertising – during COVID-19, Posted on May 6th, 2020 by William Merchan in Bolder Thinking Blog
  • The historic rise and fall of Bloomberg’s 2020 digital ad campaign, Posted on April 13th, 2020 by William Merchan in Bolder Thinking Blog
  • Nothing says Valentine’s Day like Hallmark, roses and Reese’s Hearts, Posted on February 28th, 2020 by William Merchan in Bolder Thinking Blog
  • ‘New year, new you’ advertising data insights, Posted on February 5th, 2020 by William Merchan in Bolder Thinking Blog
  • [Guest post] Data insights: Social ad strategies from the top brands on Facebook and Twitter, Posted on December 4th, 2019 (December 5th, 2019) by William Merchan in Bolder Thinking Blog
  • [Guest post]: Digital advertising’s double-edged sword, Posted on September 19th, 2019 (September 20th, 2019) by William Merchan in Bolder Thinking Blog
  • [Guest post]: Top retailers making the grade with back-to-school marketing strategies, Posted on August 26th, 2019 by William Merchan in Bolder Thinking Blog
  • [Guest post]: D2C leaderboard: The direct-to-consumer brands owning digital advertising, Posted on July 18th, 2019 (July 18th, 2019) by William Merchan in Bolder Thinking Blog
  • [Guest post]: Top brands celebrating summer with digital ads, Posted on June 18th, 2019 (June 18th, 2019) by William Merchan in Bolder Thinking Blog

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