[Watch]: Innovate to elevate! A rallying cry for card marketers
The most innovative companies proactively seek out new opportunities to add value and address new pain points along the customer journey. This was true before the COVID-19 crisis, is critical now, and will remain so in the future.
Here, Comperemedia SVP/Chief Insights Officer Andrew Davidson shares examples of brands innovating along these lines with insight on what card marketers can learn in order to elevate the customer experience.