Bolder Thinking Blog

Heatmap: Capital One Auto Loan product line

October 11th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Capital One’s Auto Loan product line.

As shown in this week’s heatmap, starting in the last few months, Capital One is leaning into a heavy display strategy with direct buys for auto loans.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.