Bolder Thinking Blog

Heatmap: Capital One Platinum card

October 25th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Platinum card.

As shown in this week’s heatmap, the Capital One Platinum card had a major spike in paid social activity in October.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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