Heatmap: Chase Freedom moves away from video in favor of display

July 19th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Chase Freedom. 

Chase leaned more heavily into online video at launch to showcase recuts featuring its new spokesperson, Kevin Hart. Now that this identity is established, they can cycle in more affordable display buys that build on Kevin’s role, and expand the campaign into lifestyle vignettes.


Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.