Bolder Thinking Blog

Heatmap: Chase Freedom moves away from video in favor of display

July 19th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Chase Freedom. 

Chase leaned more heavily into online video at launch to showcase recuts featuring its new spokesperson, Kevin Hart. Now that this identity is established, they can cycle in more affordable display buys that build on Kevin’s role, and expand the campaign into lifestyle vignettes.


Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.