Bolder Thinking Blog

Heatmap: Chase Freedom Student credit card

November 1st, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Chase Freedom Student credit card.

As you can see here, there’s been a major spike in paid social for the Chase Freedom Student card since the start of the school year, targeting major universities such as The Ohio State University.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.