Bolder Thinking Blog

Heatmap: Chase Freedom Unlimited

August 23rd, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Chase Freedom Unlimited credit card. 

Starting in January of this year, Chase began an always-on display/video media strategy. Kicking things off was a new partnership with Kevin Hart and the start of their #alwaysearning campaign. Chase doubled down in display mid-year with an intro offer to double the 1.5% cashback for the first year for new cardholders.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.