Heatmap: Chase Freedom Unlimited
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Chase Freedom Unlimited credit card.
Starting in January of this year, Chase began an always-on display/video media strategy. Kicking things off was a new partnership with Kevin Hart and the start of their #alwaysearning campaign. Chase doubled down in display mid-year with an intro offer to double the 1.5% cashback for the first year for new cardholders.