Heatmap: Citi Accelerate Savings High Interest Account

June 28th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for Citibank’s Citi Accelerate Savings High Interest Account, looking at February to June 2019. 

In February 2019, Citibank launched its online savings account, Citi Accelerate Savings High Interest Account, which charges limited fees and offers customers a high-yield savings option. Citi incorporated a healthy media mix for the new product launch, smartly balancing top-of-funnel awareness in display with direct mail to drive conversion. 

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.