Bolder Thinking Blog

Heatmap: Citi product type channel spend in 2019

July 12th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for different Citi product types in 2019. 

Citi prioritized spend on credit cards from January to May 2019. Additionally, Citi is focusing more on checking products, leveraging deep cash back incentives from $200-$600 for consumers who open a new checking account.

Source: Comperemedia Omni
Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.