Bolder Thinking Blog

Heatmap: Citi product type channel spend in 2019

July 12th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for different Citi product types in 2019. 

Citi prioritized spend on credit cards from January to May 2019. Additionally, Citi is focusing more on checking products, leveraging deep cash back incentives from $200-$600 for consumers who open a new checking account.

Source: Comperemedia Omni
Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.