Bolder Thinking Blog

Heatmap: Discover Cashback Debit card

September 13th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Discover Cashback Debit card year-to-date.

We predict Discover will increase spend across the marketing mix for the Discover Cashback Debit card in Q3, mirroring their Q3 2018 strategy and potentially expanding to mass media channels.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.