Heatmap: Discover increases display spend with Amazon partnership
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Discover Account Features and Service Advertising.
As seen in this week’s heatmap, Discover has greatly increased display ad spend- mainly driven by Discover It. The issuer began running offers with Amazon in March and increased spend over the past few months. A continued increase in display spend for this particular offer indicates it has been a successful activation and use driver for Discover.