Heatmap: Paid social activity for personal loans

September 27th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of Paid Facebook spend for the top three personal loans products. 

Upstart and SoFi have been prioritizing social consistently and, recently, Lending Club joined the Paid Facebook club by kicking up activity in the past few weeks.


Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.