Heatmap: Paid social activity for personal loans
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of Paid Facebook spend for the top three personal loans products.
Upstart and SoFi have been prioritizing social consistently and, recently, Lending Club joined the Paid Facebook club by kicking up activity in the past few weeks.
