Bolder Thinking Blog

Heatmap: Personal Loan by LendingClub

December 13th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channel for Personal Loan by LendingClub.

As shown in this week’s heatmap, Personal Loan by LendingClub is incorporating new online video spend.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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