Bolder Thinking Blog

Heatmap: Personal Loan by LendingClub

December 13th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channel for Personal Loan by LendingClub.

As shown in this week’s heatmap, Personal Loan by LendingClub is incorporating new online video spend.

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.