Bolder Thinking Blog

Heatmap: Personal Loan by LendingClub

October 18th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Personal Loan by LendingClub.

LendingClub is using a consistent email offer strategy for its Personal Loan product line. In fact, it is currently the top email marketer in the personal loans space. 

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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