Auto Insurance Brands Address the Financial Pinch from Gas Price Hikes

October 3rd, 2022 | Vivian He

In Canada, brands are aiming to offset soaring gas prices with marketing efforts that leverage partnerships and prize giveaways. Ongoing gas price surges and inflationary pressures are leading auto insurers to find ways to ease the stress of their policyholders.

In March, CAA launched a partnership with Shell, offering exclusive gas discounts to its members across Canada.

CAA members can now save 3 cents per litre on fuel, 10% off car wash, and 10% off in-store purchases at participating Shell locations. The program not only helps CAA members save on their gas, but it also helps both companies gain new customers to join and enjoy the extra perks offered.

Source: Comperemedia Omni [01/01/2022 – 08/15/2022] as of 08/17/2022

AMA helped new drivers save on their next tank by giving away a $500 fuel card to those taking a road test. People booking and completing a road test with AMA before August 31 would be entered to win one of three $500 fuel cards.

Source: Comperemedia Omni [01/01/2022 – 08/15/2022] as of 08/22/2022

What we think

Providing affordable solutions to consumers creates positive positioning for the brand. 

Gas discounts could appeal to consumers comparing similar products and weighing in the benefits of extra savings. It also creates positive imagery for companies to position themselves as a consultant to help consumers address a problem they care about, as shown in Mintel’s 2022 Insurance Omnichannel Trends.

Auto insurers who are able to address the needs of their clients by providing timely and relevant discounts and savings could stand to set themselves apart.

To find out more about Comperemedia and insurance industry trends, click here.

Vivian He

Vivian He

Vivian is a Research Analyst with Comperemedia based in Toronto, covering Financial Services, Telecom, and Insurance sectors.