Most of our interactions have shifted online, and especially to video chat. Now, companies can embrace the fact that consumers are more online than ever before.

What’s next: Stay engaged

Looking ahead, companies will need to continue to hone their channel strategies and messaging. Companies can keep consumers engaged by embracing changes to daily life.

Consumers are reminded of COVID-19 everywhere, and it can get noisy. So when it comes to digital marketing, they need a channel strategy that maximizes the message while minimizing the noise,be both realistic and hopeful, and continue to need to be nimble

Stay tuned for upcoming posts to see how brands are making staying at home easier and how brands are addressing consumer needs