Three Telecom predictions for the 2023 back-to-school season

March 30th, 2023 | John Poelking

As marketers begin planning for the 2023 back-to-school season, our Comperemedia experts have used emerging trends from the 2022 season to define three key predictions for wireless and internet providers in the season ahead. 

Find out more below on how brands should strategize their 2023 back-to-school marketing campaigns amidst potential budgetary constraints.

1. Stick to the Plan

Device deals have been the cornerstone of back-to-school promotions across the tech, media and telecom sectors. However, recent purchases and inflationary pressures will make shoppers more willing to wait for a hardware upgrade. Plan promotions will become more instrumental in the 2023 shopping season to combat device drops and position services as crucial value-adds to help children succeed. 

Source: Comperemedia Omni [07/01/22-01/31/23] as of 03/14/23

2. Propose the Trade

Providers that do still want to lean into device sales can promote trade-in offers to capitalize on the value that comes with passing on a device. Even the secondhand market may have sticking power during times of economic uncertainty, allowing children to have access to devices that are new to them (even if it’s not a “new” device). 

Source: Comperemedia Direct [07/01/22-01/31/23] as of 03/14/23 

3. Bring customers In

In-store and digital events can help liven up the back-to-school shopping experience, and create a sense of urgency for hesitant shoppers to act earlier in the season. Telecom offerings may not be as prescient as day-to-day supplies, but events can position savings opportunities in a way that reminds shoppers about the joy that comes with this kind of communal atmosphere.

Source: Comperemedia Omni [07/01/22-01/31/23] as of 03/14/23

What we think

In spite of economic uncertainty, the back-to-school season remains a vital time for families to shop and prepare for the months ahead. While a new phone line might not seem as pressing as a new set of books, providers can attract parents and children alike with assurances that investments in technology that powers the learning process can lead to a less stressful school year. 

For more information about the telecom industry, download our 2023 Telecom & Media Trends today or click here to learn more.

John Poelking

John Poelking

John Poelking is Comperemedia's Associate Director - Tech, Media, and Telecom, providing omnichannel marketing analysis and competitive intelligence for syndicated and custom insights.