Thought leader spotlight: Gabrielle Jehle
Behind the data are our world-class thought leaders. Over the next few months, we will be introducing you to the people responsible for Comperemedia’s industry expertise.
Gabrielle Jehle is a Senior Research Analyst at Comperemedia, specializing in Financial Services.
Q: What topics do you specialize in within the financial services sector?
A: I specialize in credit card and banking products.
Q: How did you get to where you are now?
A: After attending the University of Virginia, I completed a full-time leadership program at Discover Financial Services. I held positions in strategy and marketing on the bank side.
Q: If you could have lunch with anyone in your industry, who would it be and why?
A: I would love to have lunch with Jamie Dimon, the CEO of JPMorgan Chase. He holds a strong vision and spearheads change across the industry, especially encouraging technological advancements. Beyond my industry, I have always admired Emily Weiss, the CEO of Glossier. Her drive and passion for their products allowed her to grow a startup to a billion-dollar brand.
Q: Tell us about a brand campaign or shift in strategy that has recently caught your eye?
A: Several recent campaign trends have stuck out to me across the competitive marketplace. Particularly, issuers have begun uniquely pairing two cards together in one marketing piece, showing customers various products they can acquire based on their needs. The ability to provide exposure to multiple value propositions encourages customer engagement with the company. I have currently observed this type of communication across several product areas, from airline co-brand credit card tiers to retail private label/co-brand credit cards. From my perspective, this tactic may become table stakes to a brand’s marketing strategy of their portfolio, similar to the common use of cross-selling.
Q: What is your favorite part about your job?
A: Within my role, I thrive on the client exposure available to our team. It is fascinating to hear first-hand from executives what is top-of-mind and then work to craft product strategies based on those conversations.
Q: Last but not least- tell a fun fact about yourself.
A: I volunteer weekly through the Junior League of Chicago at two organizations, Gildas Club and Ronald McDonald House.