Thought leader spotlight: Maegan Haugh
Behind the data are our world-class thought leaders. Over the next few months, we will be introducing you to the people responsible for Comperemedia’s industry expertise.
Maegan Haugh is an Associate Research Analyst at Comperemedia, specializing in Omni reporting across Comperemedia’s various sectors. Also delivering cross-sector insights through custom and syndicated reporting.
Q: What topics do you specialize in?
A: I focus primarily on curating Omni reporting across our various sectors. I mainly report on digital channels including display, paid social and organic social. Most of my reports have fallen under our Financial Services sector, but I’ve also reported on our Retail and Travel sectors as well. I’ve been fortunate to have a hand in a lot of different projects.
Q: How did you get to where you are now?
A: I’ve had a bit of a non-traditional start compared to other analysts. I started my career with Mintel over five years ago, it was my first job out of college. I started as a temporary employee doing data entry on our Reports Services team, and then joined the Comperemedia team about two and a half years ago. My time with Comperemedia has taught me so much and I couldn’t picture myself doing anything else.
Q: If you could have lunch with anyone in your industry, who would it be and why?
A: Sallie Krawcheck, the co-founder and CEO of Ellevest, a robo-advisor aimed at female investors. She started her career working with big companies like Citi, Merrill Lynch and Bank of America but left to dedicate her industry knowledge to helping women reach their financial goals. I would love to pick her brain on leaving to start her own company and how she got to where she is today.
Q: Tell us about a brand campaign or shift in strategy that has recently caught your eye?
A: Another Comperemedia analyst and I recently published two reports focused on weddings in the personal loan and insurance space. Brands are now marketing these products as wedding loans and wedding/special event insurance. It has been interesting to me to see how traditional products are changing with the times. The wedding industry has become such a huge market and consumers are now spending more financially compared to previous years. It’s been fun to track how companies are marketing these products and what their go-to channel strategy is in order to attract the right customers.
Q: What is your favorite part about your job?
A: The flexibility to report on topics that interest me, and also the people I work with. All of the analysts on the team are amazing and consistently give me great feedback on projects so that I can become a better analyst. Every one of our analysts is extremely knowledgeable so I feel like I’m constantly learning new things from them. I also love that I’m able to pitch new ideas for reporting and I have the freedom to write about topics that I’m truly interested in.
Q: Last but not least- tell a fun fact about yourself.
A: My younger sister has Down Syndrome and, when she was little, we had to use a bit of sign language to communicate. I am not at all fluent, but I know some traditional greetings, how to introduce myself, the alphabet and a couple of other responses in ASL.
