Thought leader spotlight: Mishu Rahman Din
Behind the data are our world-class thought leaders. Over the next few months, we will be introducing you to the people responsible for Comperemedia’s industry expertise.
Mishu Rahman Din is a Comperemedia Research Manager delivering custom reports for financial services. Using Comperemedia’s omnichannel marketing tools to fuel her passion for consumer behavior, fintech, and marketing innovation, she delivers competitive insights and recommendations that help clients achieve business goals.
Q: What topics do you specialize in?
A: I develop insights for custom reports on credit cards, lending products, small business finance trends, payment technology, as well as consumer behavior around financial services and products.
Q: How did you get to where you are now?
A: I managed a marketing strategy agency and its publications arm for eight years in Asia before I moved to the US to pursue my passion for marketing on a broader stage. Prior to Mintel, I worked on some leading brands in telecom and FMCG with a digital marketing agency in Chicago. The opportunity at Mintel was a great way to bring together my education in integrated marketing communications from Northwestern as well as my professional experience.
Q: If you could have lunch with anyone in your industry, who would it be and why?
A: I would love to chat with Stephanie Cohen, Chief Strategy Officer at Goldman Sachs. She has risen through the ranks working on some tough projects and her recent appointment as CSO makes her the youngest member of this prestigious management committee. It would be great to learn about her vision on where she sees opportunities for Goldman Sachs.
Q: Tell us about a brand campaign or shift in strategy that has recently caught your eye?
A: I was personally impressed to see how financial brands in 2019 have a very strong focus on becoming partners in female-owned businesses’ success. Visa started ‘She’s Next’ to inspire women-owned businesses across the globe, as well as their ‘Money is changing’ marketing campaign in the US. Mastercard launched a national advertising campaign, ‘Her Ideas’, that puts the spotlight on female business owners who are driving impact. Bank of America helped to launch the Institute for Women entrepreneurship at Cornell: a free, 12-week online business education program. It’s encouraging to see the economic contribution of female-led businesses recognized on this broad scale.
Q: What is your favorite part about your job?
A: I have a team of talented analysts and directors contributing to deliver the custom reports I work on. On the client-side, being able to understand client objectives, and having access to the rich data across channels on Comperemedia’s database to bring strategic inspiration and direction for clients, is what excites me about coming to work every morning.
Q: Last but not least- tell a fun fact about yourself.
A: I love painting so much that I have created ethnic murals on empty walls for my neighbors’ homes for free and they seem to love it! Do reach out to me if you have any project ideas!