Thought Leader Spotlight: Nick Batt
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise.
Get to know Comperemedia Senior Research Analyst, Nick Batt. Nick provides marketing insights through syndicated and custom reports in the telecom, financial services and sports marketing sectors, with a focus on emerging trends and new product innovation.
Q: What topics do you specialize in?
A: Telecom, financial services, travel, and sports-related marketing campaigns across sectors.
Q: How did you get to where you are now?
A: I graduated from the University of Missouri in 2014 with a Bachelor in Journalism and an emphasis in strategic communication, which I used to start a career in web and data analytics post-graduation. My most recent position was as an analyst at Leo Burnett, where I delivered key insights on consumer behavior and creative executions for clients across sectors, and performed audience selection for direct mail, email, and web campaigns. I came to Mintel to provide insight on not just one brand at a time, but also to identify trends and innovations in the overall sectors in which they compete.
Q: If you could have lunch with anyone in your industry, who would it be and why?
A: T-Mobile US CEO John Legere. It’d be great to experience his personality in-person, but I’d also love to discuss T-Mobile’s partnership with the MLB, and how the possible merger with Sprint will impact how T-Mobile markets itself nationally and in the sports world in the coming years.
Q: Tell us about a brand campaign or shift in strategy that has recently caught your eye?
A: Subscription-based sports streaming TV service DAZN has greatly ramped up marketing spend in the past year, along with its efforts to grow its portfolio of exclusive streaming rights of major sports leagues in the U.S. They already can stream live MLB and NBA in a whip-around format, and are looking to acquire NFL’s Sunday Ticket package in the near future. DAZN’s growing prevalence is an increased threat to not just other sports networks, but streaming live TV overall, as the service could finally be the comprehensive sports-only bundle that millions of sports fans have clamored for. I’m fascinated to see what the sports TV landscape will look like in 10 years.
Q: What is your favorite part about your job?
A: Being able to hear and absorb the expert opinions of fellow Comperemedia team members on a daily basis. It’s truly incredible how much our team knows about cross-channel marketing across all the sectors we cover!
Q: Last but not least- tell a fun fact about yourself.
A: I can identify the flag of any country on Earth! Show me the flag, and I’ll tell you the country.