Heatmap: United Explorer increases display spend during travel season

August 9th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the United Explorer Credit Card.

As shown in this week’s heatmap, United Explorer continuously prioritizes display in their ad spend, and increased emphasis in Q2 during peak travel planning season. 

Laura Ziemer

Laura Ziemer

Laura Ziemer is Mintel's Associate Vice President of Marketing Intelligence. Laura uses Mintel's marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.