Bolder Thinking Blog

[WATCH] Wells Fargo’s big statement of intent

June 10th, 2021 | Andrew Davidson

Wells Fargo is joining the credit card big league with today’s announcement revealing some of the details of an entirely revamped credit card strategy for the post-pandemic landscape:

  • New Active Cash Card with 2% cashback (coming July 1)
  • New Reflect card with a low APR (coming 2021)
  • New rewards “line” of cards (coming 2022)
  • “Enhanced position in the co-brand space”

As consumer spending increases we are moving into an intense period of competitive marketing activity. Credit card strategies need to be big and bold and Wells Fargo has signaled its intent to compete on all fronts with the top credit card issuers in the industry. Watch now to learn more:

Andrew Davidson

Andrew Davidson

Andrew Davidson is SVP, Chief Insights Officer for Comperemedia, an expert in consumer and marketing intelligence.