As spending continues to surge beyond pre-pandemic levels, consumer demand for credit is increasing, fueling a rapidly changing competitive landscape for lenders. At the same time, credit market dynamics are shifting in anticipation of a rising rate environment. As the spending surge works its way through the economy there is an emerging opportunity for lenders to address the changing needs of consumers who are seeking to consolidate debit and finance future purchases.
Join Andrew Davidson, SVP/Chief Insights Officer as he examines the credit marketing outlook for 2022.
In this presentation you will:
- Learn how credit marketing is evolving and hear predictions for how it will develop
- Consider strategies to compete in both the short and long term in a rising rate environment
- Understand emerging competitive threats from new challengers and established lenders diversifying their products
- See how innovation is fueling expanded access to credit in new ways and via new distribution channels
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