Backed by comprehensive marketing intelligence and consumer data and grounded with in-depth analysis and brand examples, discover how three emerging trends are set to impact financial services companies, marketers, and competitive omnichannel strategies in 2022:

Ecosystems Expanding: With ongoing pandemic concerns like inflation, supply shortages, and limited out-of-home experiences, consumers will demand control via stability, simplicity, and fresh entertainment experiences. Brands will meet this demand through evolving their internal ecosystems to become more full service, with new value propositions.

Brands as a Life Coach: As many consumers experience significant life changes and upheavals, they are looking to brands for support and education. Due to these changes, brands will see themselves as a resource now more than ever before and will position themselves as a consultant to help consumers as they make these important life decisions.

Beyond the Screen as We Know It: We will see brands invest in campaigns and products that go beyond the screen and create engagement with their products on new platforms. Real-life engagements will be seen as more novel and coveted, thus brands will create experiences that take consumers offline, while also testing new digital platforms, like the metaverse.

Download Comperemedia’s 2022 Financial Services Marketing Trends now to find out how marketing intelligence can inform your omnichannel strategy in 2022.

Examples of financial brands exploring new products and customer segments

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