Economic uncertainty, increased anxiety, and burgeoning technology are all areas financial services brands will need to tackle with marketing efforts in 2023. Comperemedia will announce how external factors and internal developments will affect acquisition efforts and customer communications in the forthcoming 2023 Financial Services Trends. Here is a preview of one of the three trends that will impact the sector next year.
Trends around neobanks and mobile, with financial products being readily accessible in consumer hands, are facilitating this democratization shift and putting customers front and center in their own financial stories. With a broader movement happening in favor of decentralization, from the global growth of digital currencies and blockchain use to concerns around financial inclusion, Individual Empowerment will be a major theme as the financial services industry looks to help consumers be the best version of themselves financially and navigate this new world order.
Comperemedia is previewing a collection of a few key trends with a spotlight on inflation, ahead of our full 2023 Trend Reports. Download now to explore in-depth what this means for brands within the Financial Services space.
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