Bolder Thinking Blog

Heatmap: Capital One Quicksilver credit card

September 20th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Quicksilver credit card.

Capital One Quicksilver is dialing up paid Facebook to support a back-to-school campaign. They’re using Facebook to connect with a variety of life-stage targets including college students, parents from children of different ages, teachers and others prepping during back-to-school season. 

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.