Heatmap: Citi product type channel spend in 2019
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for different Citi product types in 2019.
Citi prioritized spend on credit cards from January to May 2019. Additionally, Citi is focusing more on checking products, leveraging deep cash back incentives from $200-$600 for consumers who open a new checking account.