Bolder Thinking Blog

Heatmap: United Explorer increases display spend during travel season

August 9th, 2019 | Laura Ziemer

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the United Explorer Credit Card.

As shown in this week’s heatmap, United Explorer continuously prioritizes display in their ad spend, and increased emphasis in Q2 during peak travel planning season. 

Laura Ziemer

Laura Ziemer

Laura Ziemer is Comperemedia's Director of Insights. Laura is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.