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The End of Financial Loyalty? What Rising Switching Rates Mean for Your Brand
May 15, 2025
Financial Services
The End of Financial Loyalty? What Rising Switching Rates Mean for Your Brand
The financial industry is at the precipice of a major shift. Gone are the days when loyalty alone kept customers with the same bank for the long term. Thanks to…
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Innovations in Test and Learn Direct Mail Strategies
May 7, 2025
Financial Services
Innovations in Test and Learn Direct Mail Strategies
As brands strive to stand out and connect with audiences more meaningfully, direct mail has continued to be a dynamic marketing channel. By continuously testing new formats, offers, and calls-to-action…
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How Insurers Can Help Consumers Navigate Tariffs and Uncertainty
April 10, 2025
Insurance
How Insurers Can Help Consumers Navigate Tariffs and Uncertainty
Updated on 4.9.2025 at 4:00 pm ET In times of economic uncertainty, consumers look for stability and guidance—creating a rare and critical opportunity for the insurance industry to step up…
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Lightbulb Moments: Spark Your Strategy (Vol.30)
March 4, 2025
Credit Cards
Lightbulb Moments: Spark Your Strategy (Vol.30)
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…
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