Articles
Your go-to source for industry experts’ perspectives on market trends, dynamics and consumer behavior.
July 28, 2025
Financial Services
Article
From Chase’s bold new ad campaign for the refreshed Sapphire Reserve card to SoFi’s innovative lending strategies, Comperemedia’s Chief Insights Officer, Andrew Davidson, breaks down…
July 14, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
June 19, 2025
Financial Services
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
June 9, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
May 30, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
May 15, 2025
Financial Services
Article
The financial industry is at the precipice of a major shift. Gone are the days when loyalty alone kept customers with the same bank for the long term. Thanks…
May 7, 2025
Financial Services
Article
As brands strive to stand out and connect with audiences more meaningfully, direct mail has continued to be a dynamic marketing channel. By continuously testing new formats, offers, and…
May 6, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
April 14, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
April 10, 2025
Insurance
Article
Updated on 4.9.2025 at 4:00 pm ET In times of economic uncertainty, consumers look for stability and guidance—creating a rare and critical opportunity for the insurance industry to…
April 8, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
March 20, 2025
Credit Cards
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event…
