Did we bet right for Prime Day 2019?
July 25, 2019
Omnichannel Marketing
Article
Did we bet right for Prime Day 2019?
In anticipation of one of the largest online shopping events of the year, we released predictions for how Amazon would squeeze the most out of Prime Day 2019. Now,…
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Thought Leader Spotlight: Lierin Ehmke
July 24, 2019
Omnichannel Marketing
Article
Thought Leader Spotlight: Lierin Ehmke
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise.  Lierin Ehmke, Senior…
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[Listen]: Navigating Facebook advertising in 2019
July 23, 2019
Telecom and Media
Article
[Listen]: Navigating Facebook advertising in 2019
Check out Mintel’s new podcast, Little Conversation, featuring Comperemedia SVP/ Chief Insights Officer, Andrew Davidson, as one of the weekly hosts. Don’t forget to subscribe,…
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Part 1: Social audience strategies in the age of digital marketing
July 22, 2019
Omnichannel Marketing
Article
Part 1: Social audience strategies in the age of digital marketing
In this two-part series, Comperemedia analysts break down the importance of effective social audience strategies for the modern-day marketer.  In the age of digital, marketers must…
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Heatmap: Chase Freedom moves away from video in favor of display
July 19, 2019
Financial Services
Article
Heatmap: Chase Freedom moves away from video in favor of display
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Chase Freedom.  Chase…
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Thought Leader Spotlight: Nick Batt
July 18, 2019
Omnichannel Marketing
Article
Thought Leader Spotlight: Nick Batt
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise.  Nick Batt, Senior…
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[Guest post]: D2C leaderboard: The direct-to-consumer brands owning digital advertising
July 18, 2019
Omnichannel Marketing
Article
[Guest post]: D2C leaderboard: The direct-to-consumer brands owning digital advertising
The interaction between retailers and consumers has greatly evolved in the last 30 years. Before the age of the internet, physical stores were a requirement for retailers looking…
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Jeanette Ornelas Headshot
July 16, 2019
Omnichannel Marketing
Article
Thought Leader Spotlight: Jeannette Ornelas
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise. Jeannette Ornelas, Senior…
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Heatmap: Citi product type channel spend in 2019
July 12, 2019
Financial Services
Article
Heatmap: Citi product type channel spend in 2019
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for different Citi product types in 2019. …
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Mark Miller Headshot
July 11, 2019
Omnichannel Marketing
Article
Thought Leader Spotlight: Mark Miller
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise.  Mark Miller, Associate…
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$0 fee airline credit cards: From unthinkable to the norm
July 10, 2019
Financial Services
Article
$0 fee airline credit cards: From unthinkable to the norm
Unthinkable just a few years ago, $0 airline credit cards have emerged as a category in their own right. For airlines, a no-fee card is an entry point…
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Thought Leader Spotlight: Andrew Davidson
July 9, 2019
Omnichannel Marketing
Article
Thought Leader Spotlight: Andrew Davidson
Behind the data are our world-class thought leaders. Over the next month, we will be introducing you to the people responsible for Comperemedia’s industry expertise.  Andrew Davidson, SVP/Chief…
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