Articles
Your go-to source for industry experts’ perspectives on market trends, dynamics and consumer behavior.
July 8, 2019
Omnichannel Marketing
Article
Amazon will have two goals for Prime Day 2019: upsell current members and attract new members from lower-income households. Current Prime Day ecosystem Consumers cite cost as the…
July 1, 2019
Financial Services
Article
Chase recently announced the launch of the Marriott Bonvoy Bold card It’s the program’s first co-branded card with no annual fee and is well- positioned to appeal to…
June 28, 2019
Financial Services
Article
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for Citibank’s Citi Accelerate Savings High Interest Account,…
June 27, 2019
Omnichannel Marketing
Article
A rainbow logo isn’t enough. Major players in financial services, transportation and travel used Pride month (June) to kickoff purposeful changes to products and marketing. (Source: Mintel)…
June 25, 2019
Omnichannel Marketing
Article
In a recent Wall Street Journal article – “The Biggest Ways People Waste Money” – a group of experts…
June 24, 2019
Financial Services
Article
Chime Bank is flipping the script. For the last year, the entirety of its digital advertising focused on Facebook and Snapchat, and led with the same message: “A bank account…
June 21, 2019
Financial Services
Article
JPMorgan started heavily investing in Chase Private Client at the start of 2019 with 25% of all its TV ads dedicated just to Private Client. What is Chase…
June 21, 2019
Financial Services
Article
Capital One Venture is leaning into digital channels in 2019 to support the start of peak travel season in Q2., with buys concentrated on sites such as Travel…
June 19, 2019
Financial Services
Article
T-Mobile recently launched its new mobile banking service, T-Mobile Money. In their press release, T-Mobile Money takes on big banks, contrasting…
![[Guest post]: Top brands celebrating summer with digital ads](https://welcome.comperemedia.com/app/smush-webp/2024/10/CM_SocialMedia_SummerTravel_Green200Blog_2000x1000-420x220.jpg.webp)
June 18, 2019
Omnichannel Marketing
Article
In the fall, retail brands compete for parents’ back-to-school budgets. Come winter, the auto industry is wheeling and dealing at New Year’s and President’s Day dealership events. As…
June 13, 2019
Omnichannel Marketing
Article
Credit card issuers are using humor in television commercials more and more, positioning their brands as carefree and funny. While this technique itself is…
June 12, 2019
Financial Services
Article
Financial health is an important aspect of overall consumer health. Financial marketers are finding new and creative ways to tap into everyday emotions, connecting the dots between a…
