Articles
Your go-to source for industry experts’ perspectives on market trends, dynamics and consumer behavior.
June 11, 2019
Financial Services
Article
The payments industry is buzzing about the new Amazon Prime Store Card Credit Builder issued by Synchrony Bank. Why:…
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June 10, 2019
Omnichannel Marketing
Article
After an intensive period of investment in more data sets, building an entirely new software infrastructure from the ground up using artificial intelligence and machine learning technologies,…
June 10, 2019
Financial Services
Article
Andrew Davidson, Chief Insights Officer/ SVP at Comperemedia, presented at the 2019 Co-Brand and Travel Rewards Conference in Wilmington, Delaware, earlier this month. Here, Andrew shares…
June 7, 2019
Financial Services
Article
This week, Chase announced the cancellation of Finn, its digital banking app designed to attract mobile-focused Millennials, after only a year of broad-market existence. The product never quite…
June 6, 2019
Financial Services
Article
A recently published government report states that “60% of non-retirees who hold self-directed retirement savings accounts, such as a 401(k) or IRA, have little or no comfort…
June 5, 2019
Insurance
Article
As the industry searches for seamless ways for consumers to engage with their money, we expect to see a marketing shift toward a more complete digital experience. According…
June 3, 2019
Omnichannel Marketing
Article
It’s been a wild ride. Think back to 1995, Americans received the bulk of their direct marketing in print through their (physical) mailbox; Hotmail was a year away from commercial…
May 15, 2019
Telecom and Media
Article
John Oliver has joked repeatedly on his HBO program, ‘Last Week Tonight’ about the perilous future HBO faces in a world without ‘Game of Thrones.’ Unfortunately for HBO, Oliver’s jokes may not be far from…
April 26, 2019
Insurance
Article
More than two million Americans have become reliant on or abused prescription pain pills and street drugs. Recent data from the Centers for Disease Control and Prevention show…
March 2, 2019
Financial Services
Article
According to the US Census Bureau, 24 million Baby Boomers are now 65 and older and 33 million more will join them by 2023. The first wave of…
February 1, 2019
Telecom and Media
Article
Netflix has made headlines in the past couple of weeks, with its price hike and its Fyre Festival documentary. After contributing to a…
January 17, 2019
Telecom and Media
Article
The 5G undercurrent moved swiftly through CES 2019. These are early days for 5G, but the next generation of wireless is clearly top of mind for the tech…
