Articles
Your go-to source for industry experts’ perspectives on market trends, dynamics and consumer behavior.
January 11, 2019
Financial Services
Article
With a crowded climate of credit cards, issuers are continually refining their products to stay competitive and attract consumers to increase applications. Issuers attract new consumers by relaunching…
December 21, 2018
Telecom and Media
Article
One of Mintel’s 2019 Telecom Marketing Trends, “Tech-savvy Seniors,” acknowledges the growing importance of marketing internet, cellular services and technology devices…
November 1, 2018
Omnichannel Marketing
Article
Nearly two-thirds of Millennials feel they spend too much time online or using devices, and almost half make a point to take time away from technology according to…
September 14, 2018
Omnichannel Marketing
Article
Fortnite: the game everyone’s talking about. With a massive user base and a new multi-million dollar marketing campaign, Fortnite will only continue to grow. Marketers are…
September 10, 2018
Financial Services
Article
At the end of 2017, Mintel unveiled a series of trends across key industries tracked by Comperemedia, including Financial Services. The four Financial Services Marketing Trends we identified are: Do…
April 1, 2018
Omnichannel Marketing
Article
The financial landscape is changing and we are entering an era of mobile-first customer service and engagement. As consumers are faced with more and more options for financial…
