
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Quicksilver credit card.
Capital One Quicksilver is dialing up paid Facebook to support a back-to-school campaign. They’re using Facebook to connect with a variety of life-stage targets including college students, parents from children of different ages, teachers and others prepping during back-to-school season.
Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.
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