Heatmap: Chase Freedom moves away from video in favor of display

Heatmap: Chase Freedom moves away from video in favor of display

Published: July 19, 2019
Less than a minute

Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Chase Freedom. 

Chase leaned more heavily into online video at launch to showcase recuts featuring its new spokesperson, Kevin Hart. Now that this identity is established, they can cycle in more affordable display buys that build on Kevin’s role, and expand the campaign into lifestyle vignettes.

 

Laura Ziemer
Laura Ziemer

Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

More from Comperemedia
  • Comperemedia Newsletter
    Subscribe to our Free Newsletter
    Get the latest news and analysis straight to your inbox with our newsletter....
    Subscribe
  • Comperemedia Demo
    Book a Demo
    Experience marketing intelligence through our innovative platform....
    Get in touch
Subscribe to our Free Newsletter
Related articles
February 6, 2025
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…
January 29, 2025
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…
January 9, 2025
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…

Download the Latest Market Intelligence