Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Chase Freedom Student credit card.
As you can see here, there’s been a major spike in paid social for the Chase Freedom Student card since the start of the school year, targeting major universities such as The Ohio State University.
About the Author
Laura Ziemer
Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.
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2019-11-01T21:24:19-05:00
2019
0
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