Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Chase Freedom Unlimited credit card.
Starting in January of this year, Chase began an always-on display/video media strategy. Kicking things off was a new partnership with Kevin Hart and the start of their #alwaysearning campaign. Chase doubled down in display mid-year with an intro offer to double the 1.5% cashback for the first year for new cardholders.
About the Author
Laura Ziemer
Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.
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