Heatmap: Citi Accelerate Savings High Interest Account
Authors:
Laura Ziemer
Less than a minute
Published: June 28, 2019
Share:
Copied to clipboard
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for Citibank’s Citi Accelerate Savings High Interest Account, looking at February to June 2019.
In February 2019, Citibank launched its online savings account, Citi Accelerate Savings High Interest Account, which charges limited fees and offers customers a high-yield savings option. Citi incorporated a healthy media mix for the new product launch, smartly balancing top-of-funnel awareness in display with direct mail to drive conversion.
About the Author
Laura Ziemer
Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.
From Chase updating the Sapphire Preferred to the first Direct Mail offers observed for the Zable Card, Andrew Davidson breaks down the latest news in the financial services industry.
From Citi shutting down Custom Cash to Chase launching a “Best Points Offer Ever” campaign, Andrew Davidson breaks down the latest news in the financial services industry. He also…
From Shell launching a new credit card with Imprint to Amex announcing a Fanatics partnership, Andrew Davidson breaks down the latest news in the financial services industry. He also…
From Uber adding hotels to the Uber App to AI showing up in credit card marketing, Andrew Davidson breaks down the latest news in the financial services industry. He…
From demographics and risk score, to buy strategy and omnichannel flighting schedules, our solutions are the complete playbook on your competitors’ marketing strategy.
