Less than a minute
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for different Citi product types in 2019.
Citi prioritized spend on credit cards from January to May 2019. Additionally, Citi is focusing more on checking products, leveraging deep cash back incentives from $200-$600 for consumers who open a new checking account.
Laura Ziemer
Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.
More from Comperemedia
-
Subscribe to our Free NewsletterGet the latest news and analysis straight to your inbox with our newsletter....Subscribe -
Related insights
Article
2019-07-12T19:37:20-05:00
2019
0
Related articles
December 3, 2024
Financial Services
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…
November 21, 2024
Financial Services
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…
November 6, 2024
Financial Services
Article
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an…
Download the Latest Market Intelligence
-
2025 Omnichannel Marketing Trend To WatchOmnichannel MarketingDownload
Learn how marketers are revitalizing their strategies by embracing AI and data analytics to create hyper-personalized experiences in 2025 and beyond.Download -
2025 Financial Services Marketing TrendsFinancial ServicesDownload Navigate challenges and leverage our insights into key financial services trends that are set to influence the financial services market in 2025 and beyond.Download
-
2025 Insurance Marketing TrendsInsuranceDownload Learn how insurance brands are evolving their marketing strategies to keep pace with technological advancements and changing consumer behaviors in 2025 and beyond.Download
-
2025 Telecom & Media Marketing TrendsTelecom and MediaDownload Discover how telecom and media brands are shifting towards more claims-based messaging in their marketing innovation strategies in 2025 and beyond.Download
-
Paid Search Trends in Financial Services for 2024Financial ServicesDownload Paid search trends for 2024 evolve around maximizing discovery and effective spend to capitalize on the enduring consumer popularity of the channel.Download
