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Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Discover Cashback Debit card year-to-date.

We predict Discover will increase spend across the marketing mix for the Discover Cashback Debit card in Q3, mirroring their Q3 2018 strategy and potentially expanding to mass media channels.

Laura Ziemer
Laura Ziemer

Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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