Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Discover Cashback Debit card year-to-date.
We predict Discover will increase spend across the marketing mix for the Discover Cashback Debit card in Q3, mirroring their Q3 2018 strategy and potentially expanding to mass media channels.