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Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of subchannel activity for Green by American Express.

As shown in this week’s heatmap, Green by American Express is supporting its October relaunch with a digital strategy.

Laura Ziemer
Laura Ziemer

Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.

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