Heatmap: Prioritizing display to promote the Citi / AAdvantage Platinum Select card
Authors:
Laura Ziemer
Less than a minute
Published: July 26, 2019
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Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Citi / AAdvantage Platinum Select card.
In competitive comparison, Comperemedia Omni data shows the Chase Sapphire Reserve credit card increased online video spend earlier this year. Online video spend and creative for the Citi / AAdvantage Platinum Select card suggests Citi is attempting to blunt Chase’s engagement strategy for the Sapphire Reserve card.
About the Author
Laura Ziemer
Laura Ziemer is Mintel’s Associate Vice President of Marketing Intelligence. Laura uses Mintel’s marketing intelligence data to explore custom questions for clients, and provide concrete recommendations that steer them toward highly incremental growth.
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