Comperemedia delivers the data you need to analyze your financial services competitor’s multichannel strategies by specific product line or attribute. With the ability to analyze media flighting, financial profiling—such as FICO score, alongside demographic and regional targeting, you can quickly compare competitor offers, creative, and messaging to best position your evolving marketing strategy.

Digital, social, and email ads are updated daily so you can combat new competitive threats and quickly identify emerging financial services marketing trends, loyalty tactics, and product positioning efforts.

Credit Cards
Financial Services
Heatmap: Capital One Platinum card
October 25, 2019
Financial Services
Article
Heatmap: Capital One Platinum card
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Platinum card.
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2019 Financial Services Marketing Trends: How’d We Do?
October 25, 2019
Financial Services
Article
2019 Financial Services Marketing Trends: How’d We Do?
One year ago, we unveiled our 2019 Financial Services Marketing trends based on industry observations, competitive marketing insights and consumer data. As we prepare for the launch of…
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A card designed with Apple enthusiasts in mind
October 21, 2019
Financial Services
Article
A card designed with Apple enthusiasts in mind
Can a digital-first (titanium-optional) credit card pull users deeper into Apple’s ecosystem? Apple loyalists are prime prospects for a card that lives in the Wallet app and offers…
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[WEBINAR]: Total Mobile: Marketing integration throughout the credit card journey
October 10, 2019
Financial Services
Article
[WEBINAR]: Total Mobile: Marketing integration throughout the credit card journey
In our upcoming webinar Total Mobile: Marketing integration throughout the credit card journey on October 17 at 1 pm CT, Andrew Davidson, SVP/Chief Insights Officer, discusses mobile marketing opportunities…
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Heatmap: Top 10 financial services Paid Facebook advertisers in Q3 2019
October 4, 2019
Financial Services
Article
Heatmap: Top 10 financial services Paid Facebook advertisers in Q3 2019
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of Paid Facebook spend for the top 10 financial services…
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Amex amps up experiential marketing
October 2, 2019
Financial Services
Article
Amex amps up experiential marketing
Throughout the last two years, American Express has been exploring how to better highlight experiential rewards in its email communications.  What’s working Ultimately, our analysis suggests an old…
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Heatmap: Capital One Quicksilver credit card
September 20, 2019
Financial Services
Article
Heatmap: Capital One Quicksilver credit card
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Capital One Quicksilver credit…
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The human element of financial guidance
September 17, 2019
Financial Services
Article
The human element of financial guidance
In an age of digital banks, blockchain currency and in-app money management, financial institutions may feel that the future is completely digital. While digital is certainly important, banks…
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Heatmap: Discover Cashback Debit card
September 13, 2019
Financial Services
Article
Heatmap: Discover Cashback Debit card
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Discover Cashback…
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How the new Apple Card won me over
September 13, 2019
Financial Services
Article
How the new Apple Card won me over
How the new Apple Card won me over. It’s not what you think. The Apple Card, which officially launched on August 20th, is probably the most talked-about credit…
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Demystifying Facebook Libra
September 9, 2019
Financial Services
Article
Demystifying Facebook Libra
Libra is a blockchain-powered, digital currency proposed by the social media giant, Facebook. The company first announced plans for Libra in June 2019. Since then, experts, influencers, financial…
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[Watch] Key takeaways from Mobile Payments Conference 2019
September 4, 2019
Financial Services
Article
[Watch] Key takeaways from Mobile Payments Conference 2019
Last week, Comperemedia Research Manager Mishu Rahman Din attended Mobile Payments Conference 2019 in Chicago. The three-day conference explored why US payments practices are not moving at…
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