Comperemedia delivers the data you need to analyze your financial services competitor’s multichannel strategies by specific product line or attribute. With the ability to analyze media flighting, financial profiling—such as FICO score, alongside demographic and regional targeting, you can quickly compare competitor offers, creative, and messaging to best position your evolving marketing strategy.

Digital, social, and email ads are updated daily so you can combat new competitive threats and quickly identify emerging financial services marketing trends, loyalty tactics, and product positioning efforts.

Credit Cards
Financial Services
Heatmap: Wells Fargo Platinum Card
August 30, 2019
Financial Services
Article
Heatmap: Wells Fargo Platinum Card
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Wells Fargo Platinum Card. …
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Canadian credit card retention best practices
August 29, 2019
Financial Services
Article
Canadian credit card retention best practices
The size of the bank matters The size of the bank will influence best practices for that particular bank. The Big 5 Canadian Financial institutions have very recognizable…
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Heatmap: Chase Freedom Unlimited
August 23, 2019
Financial Services
Article
Heatmap: Chase Freedom Unlimited
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Chase Freedom Unlimited credit card.  Starting…
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Apple Card has arrived
August 21, 2019
Financial Services
Article
Apple Card has arrived
The biggest financial product launch of 2019 is here, with the official announcement of Apple Card going live for US consumers…
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Why banks should get bundling
August 20, 2019
Financial Services
Article
Why banks should get bundling
Why piece together a multi-product relationship when consumers expect to get everything at once? The majority (60%) of consumers are open to the concept of bundling their finances.
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Heatmap: Discover increases display spend with Amazon partnership
August 2, 2019
Financial Services
Article
Heatmap: Discover increases display spend with Amazon partnership
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Discover Account Features and…
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[Watch]: 3 things you need to know about the Capital One hack
July 30, 2019
Financial Services
Article
[Watch]: 3 things you need to know about the Capital One hack
In one of the biggest data breaches ever for a bank, a hacker compromised the personal information of more than 100 million Capital One customers in the United…
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Heatmap: Prioritizing display to promote the Citi / AAdvantage Platinum Select card
July 26, 2019
Financial Services
Article
Heatmap: Prioritizing display to promote the Citi / AAdvantage Platinum Select card
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for the Citi / AAdvantage Platinum Select card. …
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Heatmap: Chase Freedom moves away from video in favor of display
July 19, 2019
Financial Services
Article
Heatmap: Chase Freedom moves away from video in favor of display
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of volume across channels for Chase Freedom.  Chase…
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Heatmap: Citi product type channel spend in 2019
July 12, 2019
Financial Services
Article
Heatmap: Citi product type channel spend in 2019
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for different Citi product types in 2019. …
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$0 fee airline credit cards: From unthinkable to the norm
July 10, 2019
Financial Services
Article
$0 fee airline credit cards: From unthinkable to the norm
Unthinkable just a few years ago, $0 airline credit cards have emerged as a category in their own right. For airlines, a no-fee card is an entry point…
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The Marriott Bonvoy Bold Card launched on Instagram to appeal to young travelers
July 1, 2019
Financial Services
Article
The Marriott Bonvoy Bold Card launched on Instagram to appeal to young travelers
Chase recently announced the launch of the Marriott Bonvoy Bold card It’s the program’s first co-branded card with no annual fee and is well- positioned to appeal to…
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