Comperemedia delivers the data you need to analyze your financial services competitor’s multichannel strategies by specific product line or attribute. With the ability to analyze media flighting, financial profiling—such as FICO score, alongside demographic and regional targeting, you can quickly compare competitor offers, creative, and messaging to best position your evolving marketing strategy.

Digital, social, and email ads are updated daily so you can combat new competitive threats and quickly identify emerging financial services marketing trends, loyalty tactics, and product positioning efforts.

Credit Cards
Financial Services
Heatmap: Citi Accelerate Savings High Interest Account
June 28, 2019
Financial Services
Article
Heatmap: Citi Accelerate Savings High Interest Account
Comin’ in hot with your weekly dose of Comperemedia Omni! This week’s Omni heatmap is a visual representation of the channel spend for Citibank’s Citi Accelerate Savings High Interest Account,…
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Chime bank runs its first television spot in over a year
June 24, 2019
Financial Services
Article
Chime bank runs its first television spot in over a year
Chime Bank is flipping the script. For the last year, the entirety of its digital advertising focused on Facebook and Snapchat, and led with the same message: “A bank account…
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JPMorgan targets affluent customers with a renewed focus on Chase Private Client
June 21, 2019
Financial Services
Article
JPMorgan targets affluent customers with a renewed focus on Chase Private Client
JPMorgan started heavily investing in Chase Private Client at the start of 2019 with 25% of all its TV ads dedicated just to Private Client. What is Chase…
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Heatmap: Capital One Venture focuses spend on digital channels
June 21, 2019
Financial Services
Article
Heatmap: Capital One Venture focuses spend on digital channels
Capital One Venture is leaning into digital channels in 2019 to support the start of peak travel season in Q2., with buys concentrated on sites such as Travel…
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T-Mobile enters mobile banking with T-Mobile Money
June 19, 2019
Financial Services
Article
T-Mobile enters mobile banking with T-Mobile Money
T-Mobile recently launched its new mobile banking service, T-Mobile Money. In their press release, T-Mobile Money takes on big banks, contrasting…
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2019 Financial Services Trends: Mind, body and wallet
June 12, 2019
Financial Services
Article
2019 Financial Services Trends: Mind, body and wallet
Financial health is an important aspect of overall consumer health. Financial marketers are finding new and creative ways to tap into everyday emotions, connecting the dots between a…
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The new Amazon Prime Store Card Credit Builder won’t just build credit
June 11, 2019
Financial Services
Article
The new Amazon Prime Store Card Credit Builder won’t just build credit
The payments industry is buzzing about the new Amazon Prime Store Card Credit Builder issued by Synchrony Bank. Why:…
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3 thought-starters from the 2019 Co-Brand and Travel Rewards Conference
June 10, 2019
Financial Services
Article
3 thought-starters from the 2019 Co-Brand and Travel Rewards Conference
Andrew Davidson, Chief Insights Officer/ SVP at Comperemedia, presented at the 2019 Co-Brand and Travel Rewards Conference in Wilmington, Delaware, earlier this month. Here, Andrew shares…
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Chase cancelled Finn: Now what?
June 7, 2019
Financial Services
Article
Chase cancelled Finn: Now what?
This week, Chase announced the cancellation of Finn, its digital banking app designed to attract mobile-focused Millennials, after only a year of broad-market existence. The product never quite…
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Online investing is helping those with no previous investing experience
June 6, 2019
Financial Services
Article
Online investing is helping those with no previous investing experience
A recently published government report states that “60% of non-retirees who hold self-directed retirement savings accounts, such as a 401(k) or IRA, have little or no comfort…
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Older investors may be the new niche for planners
March 2, 2019
Financial Services
Article
Older investors may be the new niche for planners
According to the US Census Bureau, 24 million Baby Boomers are now 65 and older and 33 million more will join them by 2023. The first wave of…
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Financial services issuers are relaunching and revisiting products
January 11, 2019
Financial Services
Article
Financial services issuers are relaunching and revisiting products
With a crowded climate of credit cards, issuers are continually refining their products to stay competitive and attract consumers to increase applications. Issuers attract new consumers by relaunching…
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