Imagine the Silk Road, that ancient superhighway of spice-scented camels and treasure-laden traders stretching from the bustling markets of China to the grand bazaars of Rome. Fast forward to today, we have our own version of the Silk Road, but it’s not about trading silk or spices; it’s focus is exchanging ideas. And guess what’s leading the caravan? Mintel Leap!
Mintel Leap is a groundbreaking AI solution that completely redefines the future of market intelligence. Leveraging recent advances in generative artificial intelligence (AI) and large language models (LLM), Mintel Leap offers a faster, smarter, and more efficient way of conducting market research.
As a closed-loop AI platform, Mintel Leap combines Mintel’s and Comperemedia’s proprietary research and human analysis to connect disparate data points, enabling a radical reinvention of how our clients conduct effective market research. Simply put, as the Silk Road transformed the ancient world, Mintel Leap is revolutionizing consumer and market research!
The Role of Technology in the Future of Market Research
Technology, particularly AI, plays a vital role in the future of market research. Utilizing AI technologies such as Mintel Leap doesn’t merely replace conventional job roles but transforms the nature of work, fostering efficiency and creating innovative opportunities.
In a world where technology is advancing at an accelerated pace, the adoption of AI is imperative. Mintel Leap stands as your company’s gateway to transformative efficiency, competitive advantage and gaining innovative insights in an instant.
AI-Powered Consumer Insights: Eliminating the Obstacles
As seasoned professionals, we all know that conducting effective market research is invaluable, but it also comes with challenges and frustrations.
The complexities of sorting through extensive statistics, ensuring data accuracy, and identifying a representative target audience can be overwhelming and time-consuming. Not to mention the tight deadlines, high costs, and the rapid evolution of market dynamics.
Luckily for you, that’s where Mintel Leap comes in. Our AI-powered consumer insights bypass the challenges of conventional market research, offering a clear perspective on topical issues, insightful market intelligence and delivering strategic insights in mere seconds.
Forget unreliable information, superficial statistics and inflated figures. Unlike other AI tools on the market, Leap’s responses are crafted on Mintel’s indexed proprietary research and human-validated analysis! It is a closed-loop ecosystem, meaning that you will never be given any information not written by Mintel’s experts. We don’t compromise on accuracy, just like we haven’t for the past 50 years of building trust with our clients.
Here’s how:
- Quality Data
Our research team conduct exclusive and original qualitative and quantitative research to capture real-world trends and consumer behavior. - Expert Analysis
Our analysts meticulously scrutinize this research, providing rich insights and interpretations of consumer and market trends. We continuously analyze cultural shifts, market trends and evolving brands, empowering you with real-time insights to meet the ever-changing needs of your consumers. - Human Oversight
Every output undergoes human review, guaranteeing reliable and actionable data.
Only then does this verified data enter into our Leap ecosystem. Leap is the perfect blend of algorithmic and human intelligence; our analysts curate the data, while the AI platform delivers their insights in an instant.
How to Get the Most Out of Mintel Leap
The quality of Leap’s responses is like a secret handshake – the more specific your prompts, the deeper the detail of your responses. This is known as ‘prompt engineering’ when you design strategic prompts to guide machine learning models towards the desired output. Well-thought-out prompts act like soft programming and can help you rocket from brainstorming to a fully-fledged marketing strategy in seconds.
Whether you’re new to prompt writing or looking for quick tips on how to write effective AI prompts, we’re sharing our four tried-and-tested pillars to creating AI prompts (*pro tip: bookmark this article or print this simplified version to keep on your desk!).
The best AI prompts start with a good question, but it’s so much more than that. Here are our four pillars for creating the perfect prompt. They help ground your question in context, resulting in specific responses with enhanced accuracy and value.
- Category: What category/industry are you searching?
- Market: Are you looking into a specific country or region?
- Audience: Who are you targeting? Gen Z? Families? Over 65?
- Time Frame: Are you looking at the last 5 years? Next 3 years?
For a more detailed explanation of prompt engineering, read our useful guide to creating effective AI prompts on Mintel Spotlight.
Stop Searching. Start Leaping.
The Silk Road of Ideas is no longer just a metaphor for the journey brands undertake as they seek to align their marketing efforts with consumer insights, but a reality.
Brands can navigate this road with ease and confidence. Leap’s AI and market intelligence capabilities ensure that your marketing efforts are not just seen but felt, remembered, and acted upon.. This revolutionary tool is a testament to how AI is changing consumer research forever, and transforming the way brands connect with their audiences in today’s ultra-competitive digital landscape.
Want to find out more? Book a demo today. We promise the moment you see it, it delivers value.
