Less than a minute

In one of the biggest data breaches ever for a bank, a hacker compromised the personal information of more than 100 million Capital One customers in the United States and approximately 6 million in Canada, according to an official Capital One press release. The hack is expected to cost the company approximately $100-$150 million. 

Here, Comperemedia Director of Content & Analytics Eric Fahey discusses how consumer trust and the unique nature of the breach are affecting fallout and shares his recommendation for how Capital One can stay competitive in its consumer engagement strategy, with three things you need to know. 

Eric Fahey
Eric Fahey

Eric Fahey is the Director of Content and Analytics, Comperemedia. Eric specializes in telecommunications, financial services, and email marketing. In addition to researching and writing about industry trends, marketing strategy, and newsworthy developments, Eric oversees the planning and execution of custom and syndicated competitive intelligence reports for the Comperemedia research team.

More from Comperemedia
  • Comperemedia Newsletter
    Subscribe to our Free Newsletter
    Get the latest news and analysis straight to your inbox with our newsletter....
    Subscribe
  • Comperemedia Demo
    Book a Demo
    Experience marketing intelligence through our innovative platform....
    Get in touch
Related insights
The End of Financial Loyalty? What Rising Switching Rates Mean for Your Brand The End of Financial Loyalty? What Rising Switching Rates Mean for Your Brand
Innovations in Test and Learn Direct Mail Strategies Innovations in Test and Learn Direct Mail Strategies
Lightbulb Moments: Spark Your Strategy (Vol. 34) Lightbulb Moments: Spark Your Strategy (Vol. 34)
Lightbulb Moments: Spark Your Strategy (Vol. 33) Lightbulb Moments: Spark Your Strategy (Vol. 33)
Lightbulb Moments: Spark Your Strategy (Vol. 32) Lightbulb Moments: Spark Your Strategy (Vol. 32)
Lightbulb Moments: Spark Your Strategy (Vol. 31) Lightbulb Moments: Spark Your Strategy (Vol. 31)
Subscribe to our Free Newsletter
Related articles
The End of Financial Loyalty? What Rising Switching Rates Mean for Your Brand
May 15, 2025
Financial Services
Article
The End of Financial Loyalty? What Rising Switching Rates Mean for Your Brand
The financial industry is at the precipice of a major shift. Gone are the days when loyalty alone kept customers with the same bank for the long term. Thanks to…
Read more
Innovations in Test and Learn Direct Mail Strategies
May 7, 2025
Financial Services
Article
Innovations in Test and Learn Direct Mail Strategies
As brands strive to stand out and connect with audiences more meaningfully, direct mail has continued to be a dynamic marketing channel. By continuously testing new formats, offers, and calls-to-action…
Read more
Lightbulb Moments: Spark Your Strategy (Vol. 34)
May 6, 2025
Credit Cards
Article
Lightbulb Moments: Spark Your Strategy (Vol. 34)
Comperemedia’s Chief Insights Officer, Andrew Davidson is well known for sharing the latest insights on financial services products and marketing strategies/innovations on his LinkedIn, as an event speaker…
Read more

Download the Latest Market Intelligence

Subscribe

Podcast

Downloads

Events