In one of the biggest data breaches ever for a bank, a hacker compromised the personal information of more than 100 million Capital One customers in the United States and approximately 6 million in Canada, according to an official Capital One press release. The hack is expected to cost the company approximately $100-$150 million.
Here, Comperemedia Director of Content & Analytics Eric Fahey discusses how consumer trust and the unique nature of the breach are affecting fallout and shares his recommendation for how Capital One can stay competitive in its consumer engagement strategy, with three things you need to know.
About the Author
Eric Fahey
Eric Fahey is the Director of Content and Analytics, Comperemedia. Eric specializes in telecommunications, financial services, and email marketing. In addition to researching and writing about industry trends, marketing strategy, and newsworthy developments, Eric oversees the planning and execution of custom and syndicated competitive intelligence reports for the Comperemedia research team.
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